9am.... Day 2... Morning Session....
What started as a small step on day 1 , took a big leap on day 2.. Speakers after Speakers gave an insight of what is happening in their part of the world vis a vis Radio Broadcast.
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| The hustle bustle on day 2 of Radio Asia 2011 |
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| Dr R Shreedhar |
The morning session was chaired by
Dr R Sreedher, Director, Commonwealth Educational media center for Asia .The topic of the session was
''Does Radio broadcast socially relevant messages to reach intended audiences?" After Introducing the speakers , Dr Shreedhar emphasized the need for Community Broadcasters and Public service Broadcasters ( PSB) should work hand in hand and not as competitors.
The first speaker of the day was
Esther Kar , Joint Secretary, National Commission of Minorities, India. She was of the opinion that Public Service Broadcaster and community should develop some sort of synergy to strengthen the cause of the society at large. She felt that Radio has been a great tool in promoting literacy.
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| MC Rasmin (Sri Lanka) |
The second speaker hailed from Sri Lanka development journalist forum. He was Director
MC Rasmin. His topic was The role of PSB in pluralist communication, unpracticed lessons in Sri Lanka. He felt that Plurastic communication through broadcast can strengthen democracy, which in turn can balance structure between all the difficult groups of society. He concluded by saying that
there was no Pluralism without Diversity and no Diversity without Pluralism.
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| Author and Fanny Podworny, DRM |
Dr Binod C Agrawal was the 3rd speaker when Dr Shreedhar was chairing the session. Dr Agarwal Heads the TALEEM Research Foundation.He felt that that the importance of radio is much more in South east Asia due to its rich cultural, linguistic and heterogeneousness background. He was surprised to see that Community Radio flourished in the entire Indian sub Continent except in India. He was looking for answers.
10am .. Day 2 .. Morning Session..
The topic for this session was''
Radio's positive role in conflict reporting''. It was chaired by Steve Ahern MD of Ahern Media And training Pvt Ltd, Australia
. There were total five speakers in this session viz.
1. Dr Michael McCluskey... CEO, Radio Australia
2. Basharat Ahmed Khan...Controller, Indira Gandhi national Center for the Arts
3.Bryan Curtis.....RTHK, Hong kong.
4.Rajendra Sharma..... Executive Director , Anteena foundation, Nepal
5.Amit Baruah....BBc Bangla Service
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| Amit Baruh, Rajendra Sharma, Bryan Curtis ,Basharat A Khan, Micheal McCluskey |
They all spoke eloquently vis a vis their experience in conflict reporting. Dr Rajendra Sharma felt that inspite of the strong culture of self censorship and imposed censor ship on the media, radio in Nepal has been able to play a constructive role in building Nepal's political landscape.
Dr Micheal McCluskey with his ever charming smile underlined the importance of radio, that has given voice to many diverse viewpoints, thereby giving opportunity to people to express their viewpoints in times of conflict.
Basharat A Khan narrated his experience as to how he used the radio to bring down tension between two warring groups , by airing both the viewpoints and in turn reducing tension, when he was posted in the valley of Kashmir in the 80's.
Bryan Curtis informed , though Hong Kong is a rich state, yet the younger lot which is not that well off is totally disconnected and dis chanted with the state. In such times he is using the radio As medium to reconnect the youth with the Society by airing their viewpoints.
Amit Baruh of BBC Bangla felt that Radio works as a soothing balm to those separatist group, who are alienated from the social fabric. In such times Radio is able to reconnect them with the peers, as they have a platform to air their grievances.The Session ended with question and answers.
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| Mukesh Sharma (Author) with Vijay Sadhu the ever gracious lady |
Day 2 ...Post Lunch Session...
There were 3 sessions in the afternoon.
Changing Management: increasing Listenership among young audiences was the topic for the 5th session of the conference. The speakers were Shashwati Goswami, Kathyrn Brown ,Dr Binod Agrawal, Dr Kanchan K Malik.
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| Radio Activity ........ |
How ever the presentations in the 6th session of Radio Asia 2011, entitled
Radio Programming and Station Management, gave some valuable insight of Regional FM radio channels success stories.
Mr Amritendu Roy presented his views on
The rise of Niche FM Channels in Indian Contest. He narrated step by step the success of 91.9Friends FM and how they manage to change the rules of the game by creating a new FPC and not sticking to the CHR or contemporary hit radio format.
Another young broadcaster Jignesh Vasavada of 94.3 MY FM India , shared his thoughts on the understanding of radio in non metro India. He felt that there is a great potential for the son of the soils to show case their talent. He informed that reversed brain drain is happening and lot of young blood is returning back to be a part of their own culture.
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| Ms Kavitha Srinivaasan |
The 3rd speaker Ms Kavitha Srinivaasan topic was a sustainable model for balancing competing interests around community radio and resources situated in education campus. She presented her paper on
Case of KSR Community Radio.
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| Jignesh Vasavada |
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| Amritendu Roy |
The 7th session of the Conference entitled
Exploring FM Radio: Leveraging the enhanced Audience in Radio , had Vineeta Dwivedi of DRM doing a proxy for Tim Ayris from UK who could not turn up, but had sent his paper. The paper gave insight, as to why DAB( digital audio broadcast) as against DRM( digital radio mondiale) was successful in UK.
Shailendra Nigam of Techno Media Solution commented on the boom in FM radio infrastructure, more on the technical aspect of FM . How ever his thoughts on the evolution of FM in India were well resarched.
And finally it was Kudsia Kahar from AMP Radio Network Malaysia who really impressed one and all (including me) with her
Ipad approach to marketing and sales in the digital world.She floored every one with her deep knowledge of the new media.
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| Vineeta Dwivedi and Kudsia Kahar |
It was a hectic day for me too. Day 3 happens to be my presentation day...need to pack up for the day.
Hope you enjoyed the post...
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